Season 1, Episode 6

Dan Blank on Building Your Author Platform in a Human-Centric Way

Notes from this episode:

In this episode, I talk with Dan Blank of We Grow Media. Dan helps writers connect with readers, and I wanted to bring him on the show because I know many of you are trying to figure out how to build your author platform.  Dan shares a wealth of tips and a whole new way of thinking about things like promotion and marketing, all about how to make it feel personal and why social media is both similar and different from that neighborhood coffee house he worked at back in the nineties. 

Dan’s website  Ira Glass “Taste Gap” video 
Dan’s book, Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience

If you’re enjoying the podcast be sure to subscribe & consider leaving a rating and short review on Apple Podcasts.

Transcription
Vanessa Soto  1:01  
In this episode, I talk with Dan Blank of We Grow Media, Dan helps writers connect with readers. And I wanted to bring him on the show because I know many of you are trying to figure out how to build your author platform. And I say that author platform with air quotes because at the end of the day and author platform is connecting with people with readers who you want to get to know and share ideas with and who you hope will one day be first in line to buy your book. Dan shares a wealth of tips and a whole new way of thinking about things like promotion and marketing, all about how to make personal connections and why social media is both similar and different from that neighborhood coffee house he worked at back in the 90s. Remember coffee houses? I do. Now here’s my interview with Dan Blank. 
Welcome, Dan, thank you so much for joining me here on the podcast.
Dan Blank  2:01  
I really appreciate for having me. Yeah.
Vanessa Soto  2:04  
So to get us started, I would just love for you to share a little bit about who you are. Where are you in the world today? Where are you joining us from? And a little bit about you know, what you do and who you work with?
Dan Blank  2:17  
Yeah, absolutely. I’m talking to you from New Jersey in my home office with a cat on my lap. And the work I’ve done for the past decade full time is I work with writers and I help them really demystify this whole way of how do you create and how do you share. So the work that I do is really helping people get clarity on what their message is, how to establish their author platform, how to develop marketing campaigns, and how to go through a book launch. And within that are, of course 1000 other little things because they’ll be in the trenches, creating newsletters, or podcasts or you know, a social media strategy, all those different kinds of things. This is what I’ve done, like I said full time for 10 years, and I work directly with authors for the most part. And this is sort of the work that I love because to me, I feel like the culminate like I always think of it this way which I grew up as the artist as the art kid. But I feel like our creative work is complete when it reaches someone. So to me the idea of marketing or promotion or publicity, it’s not this thing that’s tacked on the end, because you have to do it and you have to kind of hold your nose. To me, it’s it’s different. It’s this whole idea that this is the moment where your work has an impact on someone, your work reaches someone’s life in some way, shape, or form. And I don’t just it’s not just that I think that it’s important. But there can be really fulfilling ways to do this. I think we all have whether they’re authors or musicians or performers who we love. And we love hearing those stories of, oh, after the performance, they came out to stage door and they were there for 48 minutes just talking to people that that is marketing that is them knowing that they’re crafting a brand or they’re connecting with people. And to some people do have an obligation. Yeah, maybe. But a lot of people do. And I think because that’s the fulfilling part or one of the fulfilling parts. That is the general overview of what I do. I can go into a lot more detail about any part of my career before, during and after. But I’ll pause there.
Vanessa Soto  4:32  
No, that’s awesome. I, I think what I’m hearing you describe and what I’ve seen, you know, through your blog and other your book, are that, like there’s an opportunity here to think about this differently and almost put yourself in the shoes of how you like to experience the people that you’re interested in. I think that’s a really, I mean, at least for myself, I think there’s Situations whether you are an aspiring author, any sort of artist, like you said, or even someone who’s a business owner, there’s that discomfort, right with putting yourself out there. But if you think to yourself, oh, well, when other people put themselves out there in these genuine ways, I enjoy that. And could I instead, think of it that way? And do that, like offer that to others?
Dan Blank  5:25  
Yeah, well, it allows you to think about the milestones or like, move forward differently to like, a lot of authors will say, you know, like, you’ll say, what are your goals, and they’re like, I want to be a published author. And the problem with that is that there’s clearly they’re making a lot of assumptions, that might not be true. And what they’re really saying what they really think they mean is I want to be a published author. I want that book to be reviewed, I want that book to be publicized. I want it to be on shelves of bookstores, when people read it, I want them to review. It’s all the other experiences. And when you start really unpacking what you mean, you got to start developing these things even really early. So when I’m working with a writer, a lot of what I’m having them do is outreach, it’s connection. And I’m I’m 47 right now. And I feel like this is the perfect age where I fully experienced the pre internet world. And I feel experienced the post internet world. And I’ll go back to what I used to manage a cafe that had a performance space. And we would have poetry readings, and we’d have performances we’d have like salons. And you think about what what is the thing there? It’s it’s this multifaceted thing of Yeah, I want people to show up for the show. But I want to be part of a community where people are creating and their fans and their supporters. And they’re there. Oh, did you see that show over in that town? And this is that same thing as what we bring into the internet. And if you really visualize it that way, it changes everything. It’s not just what do I tweet? It’s who do I want to know? What kind of conversations do I want to have? Where does my work fit into that larger marketplace in that larger community? Well,
Vanessa Soto  7:04  
it also sounds like how do I want to connect? Like, how do how do I want to be out in this world, and it’s, I love the comparison to the pre internet days, you know, and you’re in the cafe, I’m the same generation as you and we, we all got along just fine before the internet. But we still had community, we still connected with each other, we did it in different ways. And I think also a lot of what’s happened is when people think oh, I need to quote unquote, like promote myself or build this author platform thing. It’s this, I want to say almost like clinical approach, like put it put these things out there versus like when you compare it to something like a coffee shop and doing like a poetry reading or something. You don’t have a clinical sensation thinking about that. So So I think it sounds like also just just thinking about it in human human terms like
Dan Blank  8:02  
yeah, I think nowadays, too, I love the opportunity internet gives us because back then the opportunities were much fewer and further between, you are going to go to an event where there might be an agent, or there might be something you had one shot, and how you looked and how you talked and your business card. It was all these things you had a moment. And now like a lot of writers will say, Well, you know, I don’t want to do that. Because I’m an introvert. Well, I’m an introvert too. And what I like about this is that you can be connecting with people and learning from your own home. I think we’ve all learned that in a very big way in the last year or so. But it’s this idea that we have access that we never had before. We also have like a more ambient awareness where I was talking to a writer before and this idea that it’s not just we went to like we’re talking about Danny Shapiro the author. It’s not just oh, I went to a conference and Danny was speaking. And I saw her speak for 40 minutes, I waited online, I got her summer book, and I had four seconds with her. Now you get to see through her Instagram, what she thinks and what she writes and and who she knows you get to go on YouTube and watch hours and hours of talks and go on podcasts and hear her own podcast and then other interviews she’s been on. We have this level of nuance of connection and access that we just never could have even dreamed about before. And I feel like that’s something that that is just an opportunity. You don’t have to do anything with it. But if you don’t, then are you giving up possibilities for you understanding the marketplace new developing relationships within it.
Vanessa Soto  9:44  
So how do you know yourself as an introvert, I’m just gonna imagine that some of these things, maybe felt more natural or less natural to you personally, like how do you how do you or how do you advise folks to just get Started with some of this connection making, because it does feel, you know, maybe a little bit uncomfortable or even overwhelming because there’s like so many opportunities.
Dan Blank  10:11  
So I would say start really specific. So if you, you know, have a sense of this is the genre or the topic I write within. And that’s always hard for a lot of people to figure out exactly where they are in the market. And most people resist quite frankly, being in a little niche. But one it can be, who do you whose work do you like, and obviously, we are all going to probably start with some very big brand name authors. But then try as best you can by going on Amazon and Goodreads and looking at recommendations, looking at bestseller lists and looking at who speaks on panels at conferences. Try to find the mid list there if you can midlist authors, and then follow them sign up for their newsletter if they have it, follow them on social media, and then think about what would make their day. So you can think about this in two ways. One is something I’m a big advocate of is just sending a thank you email. If you read someone’s book and it really moved you or anything about they shared, send them an email that just says thank you want to reach out in chapter four of your bah bah bah bah You know, this characters resonated with me did it at it, I want to thank you for that reminded me of X y&z Hope you have a great day. Yeah. A lot of people resist that, because they’re like, Oh, I don’t want to bug them. And it’s like on a random Tuesday at 4:13pm, who doesn’t want to get an email that says, your writing mattered to me, everyone wants to get that email. Oftentimes, you will get reply back rather quickly, because that’s a welcome thing. It’s like this power that we have that we don’t really use. The other thing is, you can think about it the other way, which is if this author has a book coming out, so we’ll all do the thing like, you know, maybe they’ll like a post congratulations. Well, goodness, like how can you do a little bit more than that? Can you do a giveaway on your own? Tiny little Instagram feed? Can you buy five copies, take photo, take a photo of it, Sam giving these to five friends and tag the author? You know, thank you for your writing. Example, I love using his, you know, can you go down to the shop bright or whatever stores local, have a cake made for 2995 and print the author’s book cover on it and post it on social media? Like for 30 bucks if this is an awesome genre you like like what author would not die when they saw that? Oh, no, go ahead. Sorry. I remember I followed Emma Straub for many years in line. And I’ve met her a few times. And now beyond her own career as an author, she owns a bookstore. And I remember so many posts over the years where she’s like, Oh, I’m going to so and so’s book launch. And it made these cupcakes to bring I made these brownies to bring. And it’s just like, wow, like she just shows up with a plate of cupcakes as a fan of that author. And I’m like, isn’t that what we all want? Isn’t that like the dream? Not just as someone, you know, kind of comes in? And they’re like, Oh, yeah, I gotta go in a minute to my daughter’s recital by wants to stop by. But they bring cupcakes. And there are digital ways to do that. Digital cupcakes,
Vanessa Soto  13:22  
digital cupcakes, and someone’s got to create that one. I’m wondering. So you’re talking about connecting with, like, other authors in your genre? say a little bit more about how that connects back to putting yourself out there in the world? Is it because you’re getting your feet wet with making connections? And somehow you’ll you’ll reach readers? Like, what’s the connection between that?
Dan Blank  13:50  
Yeah, well, it’s a very multifaceted thing. So one is that if you don’t really know who your readers are, because they can, their private people and private homes, this is a way for you to understand that you have colleagues, if you’re an author, you’re a professional, even if it’s like a hobby, you should have colleagues, you should know other people that write in your space, you should have conversations with librarians and booksellers and conference organizers, if it’s you, and no one else in your life that knows about your writing. Just work on getting some connections, that’s a step in the professional direction, you should have colleagues. The other thing is that through these people, you have a resource, you learn through them by observation. It is a world of difference. If you’re going through a book launch and you have no one to talk to. First having one or two or four people that you know who’ve had a book launch, you can just text them or email them be like, Okay freaking out about this. And they can say oh my gosh, I was there. This is what I did. It just changes everything. And a lot of this is research you are is so much of success in the creative fields. And this is like an absolute obsession of mine is luck. And you build a network of people, you show up, you put stuff out there because you want to increase your likelihood of having luck. In addition to and this was in your question, learning how to communicate, what you create, and why you create it. So the way I’ve always described author platform is it’s not getting found. It’s not a newsletter. It’s not a website’s on social media and author platform is communication. And trust, is your ability to communicate, this is what I write and why. And then build some kind of connection, some kind of trust with other people. And that could be through speaking, it could be social media, it could be writing, writing, and publishing frequently. There are lots of genres we can talk about where they’re putting out three or six books a year. And that’s the way that that field works. And that builds that sense of trust. Here’s an author I can rely on. Here’s an author who’s showing up. So big question, but that’s the first part of the answer. No, I
Vanessa Soto  16:01  
know. And, and the other thing, I think I kind of heard through there, because a lot of the authors that I work with are really just getting started even thinking about themselves as an author. They come from having particular expertise and in a certain space and and now they want to translate that expertise into a book. And I think that whole idea of developing colleagues who are also writers, is so interesting, and so important, because that’s part of embracing the broader like persona as being an author, and getting comfortable with it and talking to other people about it, and finding out that you’re not alone. And probably everyone’s experienced all the same things that you have. I think I think you work with like a wide range of different types of authors. Is there a difference? Or is there something that you see with that concept of like, stepping into being somebody who’s an author? Is there a point where you kind of do that?
Dan Blank  17:01  
No, I mean, this, and this goes back to my background, where I grew up, I was the art kid, all of my friends growing up, like from high school, or they’re always the artists, musicians, performers, my wife is an amazing artist. Obviously, for a living, I get to work with creators and writers. To me, there’s, there’s, there’s no point at which you become an author, except when you just start writing. Or if you want to call yourself go from a writer to author and it’s being published, that’s fine. So to me, it starts with the creation, which can happen, which always does happen in a bedroom alone by yourself, you know, the quarter like spare bedroom kind of thing. So I work with a wide range of authors for that reason. I work with fiction, nonfiction memoir, everything in between at every different kind of publishing path. And at every point, there’s authors I’m working with right now who are on their third or fourth book with a major publisher, they have an established career 1000s upon 1000s of followers. And we’re working together, I’m also working with people who are just figuring out what their first book is going to be. They don’t know their themes, there is literally zero platform. And to me that the reasons we’re working together is exactly the same. I want to communicate better, I want to get clarity on what I do, I want to create a system around how I can share, while also creating while also not losing my mind, I want to get strategic in certain areas, and I want it to feel personalized. And to me, that is a really human process. It’s not that, you know, oh, someone who’s a four times published author, two major publisher is here. And a new person is here. I have the same conversations with these people all the time, even though the context is very different in terms of their career.It’s like,you don’t just at one point, step into this idea of being an author, and then the work stops. It’s almost like, the work begins with connecting with people and that and that is like the work that you’re doing as part of.
But it also addresses the big thing that most people struggle with, which is imposter syndrome, this idea that I’m I don’t have credentials, I don’t I don’t have anything to show, who am I all that stuff, which we all suffer from that in one way, shape, or form. But it’s also of course, garbage. It’s the type of thing where, if you love this kind of writing, there if you’re doing writing your if you know, it’s like that type of thing, where you don’t have to wait to send that thank you email to reach out or to have an Instagram feed or whatever.
Vanessa Soto  19:40  
Right? Right. It’s like you don’t, there’s no, there’s no card that you get presented with that, that somehow tells you now it’s now it’s time for you to go ahead and get out there. You just start start doing that and start kind of like embracing that as
Dan Blank  19:54  
and I think the other end of that too. And this is sort of just thinking of like experience. I’ve talked to so many professionals in my career is how often you talk to someone who won the big award, got the major, major book deal. And they’re still like an outsider, they still don’t know, it’s not like, you got that thing. And it’s sort of like now, you’re ushered into something or you magically become this thing, you’re still who you are. And you’re still navigating a complex industry, by yourself. And I think that when I experienced that, that’s a reminder to me that this is on you, you get to own this. And this is why I do the work that I do, I always work with the writer, because this is your career. And if you you should take control of that you should not wait to be chosen or wait for someone else to make it easy for you, you should have partners and collaborators. But I talked to so many writers, some of whom have an eight likes to have a literary agent, some the agent, you know, they’re like my manager, and I can bounce things off we text. And plenty of authors have the opposite. Well, I’ve got to be really careful, she only wants to do this or that and that sort of thing, where it’s different for everyone, you can’t assume you’re gonna get one or the other unless you really craft that.
Vanessa Soto  21:16  
Right. So it’s like it, it’s, it’s, it really is up to you to decide how you want to show up and to do it. And it’s an opportunity versus like something to be afraid of, or something to be waiting for the right opportunity for. It made me think about, like when you are talking about, you know, just reach out with a thank you note, do a giveaway that that kind of expresses your appreciation for, you know, a favorite author, that someone that you love, I think those are all little baby steps into maybe releasing a little bit of that imposter complex where, you know, once you start doing something it loosens a little bit when you’re working with authors, like maybe it’s somebody who’s very experienced has been out there a long time or someone who’s just getting started. Are there like, ways that they can, I guess, tips or cheats for helping themselves just like do some more of those things that start putting them out there so that they can feel a little more comfortable?
Dan Blank  22:21  
Yeah, definitely, you know, some of it is is just habits. It’s the idea that, you know, you know, there’s I was talking to someone about this earlier today where, you know, when the first generation of people got on, I’ll use Instagram, as the example, kind of got on Instagram and figured it out. They weren’t following the playbook. They were just sharing photos from their life. And eventually they figured out how not just tactically it works. But well, what is my voice? What is my message? What’s my visual style? How do I work this into my life. And now we can look at them and be like, Oh, she is a million followers. And but that happened by not knowing of just putting stuff out there. I love doing case studies on that. I remember last year I did a case study on author, Rachel Hollis. And when I do that, I go all the way back to the first image. And I remember going through image by image 1000s of images. And trying to see where were the milestones? Where does she go from four likes on a post to 12. And from 12 to 100. Like what was going on there. And you see someone putting so much out there for so long. And now we just think oh gosh, well, she has these best selling books. And she has all these followers and she has a company and whatever it is. And you get to literally look even today and go and see how did that develop? It’s not a full picture. But what I like about it is it gives you that permission to not know when I sent out my first newsletter, it was to nine people that I knew what I had to walk up to each of them to say, going to start a newsletter about x, can I send you the first copy? That’s exactly what authors do today. You know why now? Why would someone not do that? Oh, I need at least 80 subscribers otherwise, it’s embarrassing. Like No, it’s not just send it to you and your spouse or your mom or whatever and then get out of it.
Vanessa Soto  24:18  
Start somewhere you just got you have to start when you were describing the like going back and looking at Rachel Hollis his Instagram. It made me think of the Wayback Machine like you can do for people’s websites. And I think it’s the same ideas like you have to constantly as you’re getting started, remind yourself that nobody starts where they are right now. And everybody came from somewhere else and it’s uncomfortable to be a beginner. I think Eric class has this great little YouTube video that somebody put together. And it’s basically like when you’re first getting started, you don’t you know what you like? And you know what you think looks good, but you, you have to taste like you know, but you’re not going to take, you know, 10,000 pieces of effort before you get there. And that’s normal. Versus I think what a lot why people don’t start is because they have a kind of a false expectation for themselves and said,
Dan Blank  25:21  
it’s also the problem now is that because we’re also literate with the internet, it’s so easy to think. If I start Instagram now, I mean, look, even my friends, they have 600 followers. I’m going to start now with literally no followers or great 14, like, How pathetic is that? Like, even now that we know so much, now we have more information, we have the playbook. And now we still use that for imposter syndrome. It’s like you can’t win either way. It comes down to Are you a creator or not? Are you going to take this seriously connect or not? And and I don’t say that as like a like an aggressive challenge. It’s that you don’t have to share this stuff. I, when I say grew up as the artist, there’s so many art projects I did, because I wanted to do them for me. And then they went in the box and they went in the attic, and they are satisfied. You don’t have to be publishing, you don’t have to be doing any of this stuff you can write because it lights you up. And then that’s all. But if you want to exist in the marketplace, if you want to readers, then you have to ask yourself, how are you going to show up for that? And how are you going to make it feel meaningful? Yeah, I
Vanessa Soto  26:39  
think that is, that is the the kind of the ultimate thing to think about is if this is something that is valuable to you, what are you going to do to get there and there’s going to be some discomfort, and there’s going to be some trying of new things. And you might not, you won’t be perfect in the very beginning. But I think that’s really important to say like, you don’t have to do this. But if you’re going to choose to do it, then kind of like choose to do it. And I think that’s that’s just like a perfect little way for us to kind of start to wrap up our conversation. Because that’s to me. And I think and you know, hopefully to folks who are listening, a new, a new way to think about putting themselves out there, no one’s making you do it. But if it’s important to you, and it’s valuable to you take those uncomfortable steps and try it. Send that first thank you note.
Dan Blank  27:37  
Yeah, and I think you you got to choose the tone of this, if you choose the tone of doing this, because I have to and edit it a little, it’s what it’s gonna be, you’re the one showing up to the party who thinks is lame, who doesn’t like the people who thinks the music is off who hates the food, and the surprise, surprise, your nights gonna stink. And if you go with the opposite, again, notice back to like a pre internet metaphor, it’s a different thing you’re going to find someone to talk to, and you’re going to find some opportunities in that and then the next party, you’re going to do even better.
Vanessa Soto  28:11  
Now I think just taking it out of the internet world is really helpful to picture, the scenarios that that exist in the internet world also exists in your daily life about making choices about like, how you’re going to be at a party, because I think everyone can relate to that. Oh, well, yeah, if I’m like, in a bad mood, I’m gonna have a bad time. If I think if I’m posting on Instagram, because I feel like I have to and I’m following some, you know, weird framework that I downloaded from somebody that told me this is what I should do? I think it might it might, you might be able to tell that that’s that you’re not really loving doing it. I know that you sometimes I’ve seen you describe yourself as like somebody who helps writers connect with readers. And that is such a a simple, but I think really kind of kind of helpful way to think about what this is all about. Right? It’s like how do you connect with the people who you want to read what you have to put out there, but also who will be excited to find it?
Dan Blank  29:26  
And also becomes and you asked about this earlier? A bit of the roadmap of how do you get started if you don’t have like, credibility yet. And air quotes, start as a reader start as a big fan of the genre with the writers, the other readers because then you’re starting at a place of total authenticity, total credibility. And then you can think about that and you can move into the author, quote unquote, role.
Vanessa Soto  29:49  
Yeah, yeah. No, Ithink that that carries out into regular life too. I’ll share a little story. As I’ve been reaching out to folks for this podcast, I reached out to a couple of literary agents and See if they wanted to come and you know, talk about what they do. And one I found in the acknowledged acknowledgments in the back of a novel I had just read. And I thought, I loved this book. And it was really kind of had a personal connection. But when I reached out to her, I was just sharing with her that I loved the book, I really was just, it was just part of it. And she wrote me back and she said, these are the emails I love to get hearing, made a mark in the world. And I think that’s the thing. And a part of me was like, I’m gonna put this in this email to do something, right. I just wanted to tell her, like, who nobody else puts out books about this small part of La that’s kind of near where I grew up. And, and I told her that and you know, so I think it’s, I think, like, that’s kind of what we’re talking about here. Right? Love it. Well, yeah. Awesome. Well, I’ve loved chatting with you, I have a few little closing questions for you that I’m asking everybody who’s joining us on the podcast, I sent these over to you via email. So hopefully, you had a chance to think about them. Because I don’t like being prepared. Oh, you know,
I think some people go both ways before like, I want to know or not. All right, so you have a very unique career. What would your parents or someone from a parent, like generation, describe what you do for a living?
Dan Blank  31:31  
Well, my mother in law, who was lovely and wonderful things, I work with computers? Sure, because I’m the only person that she knows, I think, who full time works on a computer. That’s what I do for a living with her. Even my folks, I think, you know, would probably be more like, you know, it’s like marketing or publishing, they would probably use the publishing word in a bigger way. And that’s the interesting thing is, you know, the role that I have is, is a little unusual, it doesn’t fall within publicity. It doesn’t fall within publishing. It’s this space that’s a little bit in between that. And that’s the space that I think I need to be in. It’s the only space I want to be in. It’s the space I’ve been in for 10 years. So it’s a good question. I think that a lot of my work, too, is about communicating to people educating them on this little tiny space and what it is, but that’s a great question.
Vanessa Soto  32:19  
Well, I also what I like about the little space that you’re in is it’s clearly there, white, right, one for you. Because you get so energized when I asked, you know, certain questions like it just seems like something that you love doing. So if you weren’t doing this all day long, and money was no object, what might you be doing all day?
Dan Blank  32:40  
It’s funny, I actually went through this exercise a year ago. And I shared this with Jenny, because she and I talk a lot Jenny Nash, which we talked about a lot. I worked it out, I actually said, You know what, if I won the lottery, what would I do? And it was, obviously, I don’t know, because I have not won the lottery. But the work I do is pretty similar. It would be pretty similar because I get to work with writers and creators. That’s what I love doing. It’s all about this intersection of creativity and productivity and sharing and marketing. And I like being in the trenches. I like feeling like I’m really in it with people because I am learning about that. When I’m not doing this work. I’m on YouTube. I’m on podcasts. I’m reading books about the creative process I’m reading about. Oh, yeah. How How did Johnny Cash get a record deal? How did meatloaf get a record deal? It’s all these stories and it filters right back in like, this is just my obsession. Besides, I can’t imagine what else I’d be doing already.
Vanessa Soto  33:39  
You already have it. Yeah, exactly. No, I love that. That’s, that’s amazing. I think we can all aspire to that. Okay, last question. What is one common myth that you would like to debunk about writing or publishing?
Dan Blank  33:55  
Yeah. So for one is that the writing is ever done. Because that’s the tough thing. It’s like whatever that famous quote is, you know, a painting is not finished, it’s abandoned. I think it’s this just that idea that anyone else is going to make this easy for you in terms of, if I just get an agent, she’ll get the publisher, oh, if I just get the right publisher therapy in the market, if I just get the right publicist, she’s gonna know all the people, if I just get a line, and People Magazine, people are gonna read it, if I just get a movie deal. I have heard and experienced every different variation of that, and the end, it’s all on you. And partnerships and collaborations should be a core part of your career. And they are wonderful and magical. But in the end, it’s your career and only you know, only you are going to work harder than anyone else on it. And only you know which direction you want to go with that. So you might as well take control of it very, very early. That’s awesome. Well, thank
Vanessa Soto  34:58  
you so much, Dan. I think we’ve all learned a lot about how to kind of redefine the way that we think about making connections and putting ourselves out there. As as creators. I also love that term because it’s, I think we all are creators of some sort, you know, takes away a little bit of that author versus writer. Where can folks who want to, you know, connect with you more? find you on the internet?
Unknown Speaker  35:24  
So my website is we grow media.com right in the homepage is a form to get get a free download. But I’ve I’ve sent out a weekly email newsletter every week for 15 years. So sign up for that on the homepage. It’s, I write it every week. It’s my latest thoughts, latest case studies. My book be the gateway available on Amazon is sort of my intro to how I view marketing for authors. I have a weekly podcast called the creative shifts that’s on all the podcast platforms. And that you know, is partly it’s my thoughts on creative and marketing process, parley interviews with people who write and create that inspire me. And then on social media, I’m at Dan blank on Instagram and Twitter and of course on Facebook as well.
Vanessa Soto  36:08  
Awesome. Well, I’ll include all those links in the show notes for folks, and I can vouch for pretty much everything on that list podcast, the email newsletter, the book, it’s all great information and, and and a different and fresh perspective. So definitely check it out. And thanks again, Dan.
Dan Blank  36:30  
Thank you.
Vanessa Soto  36:34  
Thanks so much for joining us today on she has a book and her now head on over to our website at she has a book in her.com where you can grab your copy of three questions you absolutely must know the answer to before you commit to your book project. And be sure to subscribe so you’ll never miss a show. And while you’re at it, if you found value in this episode, I would so appreciate a rating on iTunes or simply tell a friend about the show. That would help me out too.

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