You know how some people have a really phenomenal book ideabut never seem to get around to doing anything about it? 

…Well, I help them do something about it.



I’m Vanessa Soto and I work with aspiring authors who feel called to make their mark on the world by sharing their ideas and expertise in the form of a nonfiction book.

Even if they’ve been writing for years, most aspiring authors feel overwhelmed by the idea of putting together a book proposal.

They wonder if their idea is “good enough”, if they are “expert enough”, if their platform is “big enough”.


It’s common thoughts like these—coupled with the sheer effort involved in developing a book proposal that hold people back—despite how passionately they feel about their Big Idea and writing a book.

I’m the book coach who’s also a life coach, a mother, and a marketer.

(And why that matters.)

With my friend and business mentor, Jo Casey.

I’ve always been a “words person”. I dabbled in writing as a high school journalist, but I felt more at home editing and leading others as the editor-in-chief.

After college I fully intended to move to New York City to become a magazine editor.

But, as it happens in life, I got sidetracked and landed in advertising where I spent 20 years launching marketing campaigns for blue chip brands, which I draw on now, when helping you craft your marketing plan.

Along the way I also pursued my passion for personal development and trained as a life and career coach, making me uniquely capable of surpporting you through the emotional ups and downs of a book proposal project.

And if anything will sharpen your project management skills, it’s being a single, working mom. Have I mentioned I’ll be leading you through four months of work on a 50-70 page proposal, with bi-weekly deadlines?

Writing a book proposal is exciting, a little scary, and also really hard work.

When you’re trying to do it on your own, there is a never ending list of reasons (of which I bet you are familiar) that will keep it hanging out on the back burner.

When you choose to work with a book coach, it means you’re committing to yourself and to your big idea.

It means that you’re up for the hard work that’s necessary, but worth it. 

It means you are ready to get the help you need so you can LEAP over all the hurdles you’ve set up for yourself and finally write your book proposal.

A little more about me…

  •  I live in Vallejo, California—just a ferry ride away from San Francisco. It’s a smallish-town with lots of Old Calfornia history known for it’s wealth of vintage Victorians and semi-famous rappers.  

  • When I’m not coaching, I probably reading! I just finished Dodie Smith’s 1948 novel I Capture the Castle which has been experiencing a resurgence. It’s a charmer!  What’s on your book pile? 

  • I’m the single mother of one daughter Annie who is in college and still lives at home with me.

  • I’m big into making and learning. I’m a beginner gardener, beginner sewist, and an advanced beginner cook. I’m also a recovering “person who prefers to be an expert at things”.

  • I’m a self professed personal development junkie—some of my favorite teachers are Tanya Geisler and Kate Swoboda aka “Kate Courageous”, and their work tends to inform the emotional side of my coaching.

With Annie and our very poor selfie skills on display.

Some more official things about me…

 +I received my book coach training with Author Accelerator, led by one of the industry’s top book coaches, Jennie Nash.

Prior to hanging out my book coach shingle, I led marketing and advertising campaigns for big brands. I’m also a certified life and career coach.

I graduated from the University of California at Berkeley where I majored in American Pop Culture. (Yep, it’s a real major. And I might add, not a bad one for someone who landed in advertising and book coaching!)

I coach aspiring authors from my sun-filled dining room/home office, and love all things related to developing into the full human you are meant to become. 

I do this work because I love book AND I love to help others expand what’s possible for them.

Wondering if working with a book coach could help you?

Schedule a 30 minute consult and we can talk about your writing project, your goals, and more.

Totally free. Never any pressure.